Hamas Promotes a “Victory” Narrative for Gaza Strip War
The announcement of the ceasefire in the Gaza Strip, even before it went into effect on January 19, 2025, provided Hamas with an opportunity to start promoting a "victory" narrative over Israel in the aza Strip War, which they refer to as Operation al-Aqsa Flood, which began with the Hamas terrorist attack and massacre on October 7, 2023; Official statements from Hamas and its senior figures, amplified by the movement's official and affiliated media outlets, as well as during public "release ceremonies" for Israeli hostages, aimed to promote the narrative that Israel had failed to achieve its objectives against the "resistance" and the "steadfastness" of the Gazans; Hamas' media made extensive use of statements from Israeli political, military and media figures, which in their perspective reinforced the message of Israel's "failure" to achieve the war's objectives; In ITIC assessment, Hamas will continue highlighting Israel's failure to achieve its objectives and promoting the "victory" narrative as long as the ceasefire agreement is maintained, in order to soften public criticism in Gaza of the extensive devastation in the Strip. If the agreement transitions to the second phase, which is expected to include further Israeli withdrawals from Gaza and the release of more prisoners who committed particularly serious crimes, Hamas will intensify its "victory" propaganda to increase its power in Gaza and maintain its position in the Palestinian arena, even if it is forced to relinquish actual control over the Gaza Strip.
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