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Marketing Terrorism

Hamas’ Battle for Hearts and Minds after the Ceasefire Agreement in the Gaza Strip

After previous rounds of fighting conducted by Hamas, the movement made sure to promote a "victory narrative" and to emphasize its achievements, usually through ostentatious public ceremonies, such as those held for the release of the Israeli hostages during the ceasefire that between January and March 2025; However, since the ceasefire agreement in the Gaza Strip went into effect on October 10, 2025, Hamas has used other media tactics, showing relative restraint and without unequivocal claims of "victory."; An examination of the Hamas' narrative promoted by its spokesmen and its affiliated media indicates an ongoing effort to market a series of achievements, including the shock generated in Israel by the October 7, 2023 attack and massacre and the damage caused to Israel’s international standing, Hamas’ survival as a governing and military presence in the Strip, Israel’s failure to disarm the "resistance," the release of Palestinian prisoners who had murdered Israelis and the new regional era initiated by Yahya al-Sinwar; In ITIC assessment, Hamas' relatively moderate and cautious media products are the result of its desire to tiptoe through this period, which is sensitive for it, while continuing to wage a narrative offensive for three reasons: one, strengthening civilian and security governance in the Strip before progressing to the next stages of the ceasefire agreement. According to public statements made by senior Hamas figures they want to move forward, but it is still unclear to what extent that will be translated into action on the ground, at least in the foreseeable future. Two, the movement’s desire to prevent a confrontation with the states supervising the implementation of the agreement. Three, Hamas’ understanding that after two years of war, the dire humanitarian situation in the Gaza Strip is incompatible with "victory celebrations," which could damage its image at a time when it has to struggle for its existence in general and for its future as a controlling and influential actor in the Gaza Strip in particular.
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Escalation of terrorist activity in Judea and Samaria Following the ceasefire in the Gaza Strip

Hamas' ambition was to turn Judea and Samaria into an arena for terrorism as part of the campaign to destroy Israel which began with the October 7, 2023 attack and massacre. However, the counterterrorism actions taken by the Israeli security forces, which included the detention and elimination of thousands of wanted persons and terrorist operatives and the seizure of weapons prevented a wave of terrorism from Judea and Samaria; Following the ceasefire agreement in the Gaza Strip, Hamas and the Palestinian Islamic Jihad (PIJ) began efforts to shift the center of the "resistance" to Judea and Samaria, encouraging attacks on Israeli security forces and settlers; Iran also continues its central role in efforts to turn Judea and Samaria into an active terrorist arena against Israel. A shipment of weapons from Iran was intercepted, which included powerful explosive charges and explosive-carrying drones; Qods Force operatives in Lebanon who were involved in the smuggling routes of weapons were eliminated; In ITIC assessment, after the ceasefire agreement in the Gaza Strip, the Palestinian terrorist organizations, with Iranian assistance, will direct a significant portion of their activity to Judea and Samaria to justify their existence by continuing the "resistance." The terrorist organizations will also try to exploit the return of the Palestinian issue to the global stage and the regional and international involvement in the Gaza Strip within the framework of the ceasefire to create pressure on Israel, provoking attacks which could escalate Israel's response in Judea and Samaria. Moreover, the return of hundreds of terrorist operatives from Israeli jails to Judea and Samaria will intensify the activity of the terrorist organizations, which will exploit the knowledge and experience of the released prisoners and the cooperative networks they built in prison.
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The Turkish IHH, which led the Mavi Marmara flotilla, operates in the Gaza Strip and is involved in its reconstruction

The Turkish IHH organization announced the launch of a project to clear rubble and open blocked roads in the Gaza Strip as part of reconstruction efforts, following the declaration of a ceasefire between Israel and Hamas. The organization was involved in launching flotillas to the Gaza Strip, foremost of which was the Mavi Marmara flotilla which ended in a violent confrontation with IDF forces in May 2010 and the Global Sumud ("resilience''') flotilla, which was halted by the IDF in October 2025; The IHH is an NGO founded in 1992 and with close ties to the Turkish government. It promotes radical Islamist, anti-Israeli and anti-Western activity. Bülent Yıldırım, the head of the organization, has repeatedly made anti-Israeli and antisemitic statements; The IHH also has ties with Hamas and was outlawed in Israel in 2008 due to its involvement in a network of charity associations which raised funds for Hamas institutions abroad; This study is based on dozens of report issued about the IHH by the Meir Amit Intelligence and Terrorism Information Center (ITIC) since 2010. It summarizes the main aspects of the ties between the organization and Hamas and the central role Bülent Yıldırım plays, in cooperation with Hamas, in the campaign to delegitimize Israel; In ITIC assessment, the IHH's involvement in reconstruction activity in the Gaza Strip may be another way of strengthening Hamas' influence over affairs in the Strip even after the ceasefire goes into effect. The locating of Hamas headquarters in Turkey, which is one of the sponsors of the ceasefire agreement, and the ties between the movement and the IHH, may also provide Hamas with a direct channel for transferring funds and equipment to restore the military wing, under the cover of humanitarian aid. In addition, the direct connection between the IHH and the Turkish government, one of the signatories to the ceasefire agreement and an unreserved supporter of Hamas, gives the Turkish regime a foothold in the Gaza Strip and increases its regional influence on Israel's border.
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Documentary Evidence of Hamas-Al Jazeera Relations and Cooperation

The Al Jazeera network, controlled by Qatar's ruling family, is one of the most prominent media outlets in the Arab world. For years, it has promoted radical Sunni Islam agendas, including those of Hamas; During the Gaza Strip War, Al Jazeera gave Hamas' political and military leadership a platform for conveying their messages and promoted Hamas' psychological warfare by showing videos of hostages, exclusive broadcasts of "ceremonies" for the release of hostages and pictures of Hamas terrorists attacking IDF forces in the Gaza Strip. Meanwhile, the network systematically ignored anti-Hamas protests in the Gaza Strip; Hamas documents brought back from the Gaza Strip by IDF forces showed that the cooperation and media coordination between Hamas and Al Jazeera were neither random nor isolated but systematic, organized and continuous. They showed Hamas' transfer of coverage guidelines and instructions to the network's management to influence its editorial policy on issues related to the movement and established a secure phone line between the movement's military emergency operations room and Al Jazeera; The documents showed that many journalists who worked for Al Jazeera in the Gaza Strip were simultaneously operatives in Hamas' military wing. Some of them accompanied the waves of infiltration into Israeli territory during the October 7, 2023 attack and massacre; Research indicates that for years, especially during the Gaza Strip War, Hamas regarded Al Jazeera not merely as a media platform for reporting and message transmission but as an integral part of the movement's propaganda, de-legitimization of Israel, and psychological warfare machine- Even after the announcement of the ceasefire agreement, Al Jazeera continues to provide extensive coverage of Hamas and its messages while emphasizing both the movement's survival and the high price the war exacted from Israel. Continued cooperation between Hamas and Al Jazeera is also evident in the exclusive coverage granted to the network's correspondents and their access to locations where hostages and bodies are transferred to the Red Cross.
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Instructions Given by Yahya al-Sinwar for the October 7, 2023 Attack and Massacre

After Operation Guardian of the Walls (or "The Sword of Jerusalem Battle," as Hamas calls it) in May 2021, the Hamas leadership, led by Yahya al-Sinwar, leader of Hamas in the Gaza Strip, began planning a campaign to realize the vision of "the destruction of Israel."; In addition to the Hamas leadership's strategic coordination with Iran and Hezbollah, al-Sinwar personally participated in planning the terrorist attack and massacre carried out by the organization's military wing; A document handwritten by al-Sinwar in August 2022, which was found by the IDF in the Gaza Strip, detailed his instructions, from the deceptions in the weeks before the invasion to the conduct of invasion itself, based on the understanding that the Israeli defense measures along the border would not be able to stop the waves of attacking terrorists; According to the document, al-Sinwar kept the plan secret from the other terrorist organizations operating in the Gaza Strip, intending to involve them only in subsequent waves after Hamas had secured control of Israeli territory; Al-Sinwar expressed his confidence that the Hamas offensive would lead to a multi-front campaign involving Israeli Arabs, Judea and Samaria, and east Jerusalem, as well as an invasion of Israel's north by Hezbollah; A central part of the document is dedicated to the psychology of the attack, with al-Sinwar's explicit instructions to document Hamas terrorist operatives indiscriminately slaughtering civilians, trampling soldiers' bodies, burning residential neighborhoods, and blowing up tanks. The documentation of the atrocities was intended not only for internal use but was planned as a psychological tool to shock and terrorize the Israeli public and send a message of power to "resistance" operatives in the region; The document shows al-Sinwar's control over all the details of the invasion as it was carried out during the early hours of the attack on October 7, 2023. In ITIC assessment, al-Sinwar was not content with a large-scale terrorist attack or with sending a message but aspired to a complete strategic change on the ground through prolonged physical control of command centers, communication hubs, and IDF bases to leverage Israel's initial confusion and establish a new reality before the IDF or the international community could respond.
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The Anniversary of Nasrallah’s Death and the Challenges facing Hezbollah

Hezbollah held formal ceremonies to mark the anniversary of the pager attack and the deaths of secretary general Hassan Nasrallah and his designated successor Hashem Safi al-Din, among others. The ceremonies exposed the challenges facing the organization, led by the demand it disarms, its status in Lebanon, continued Israeli attacks and economic and other internal difficulties; Hezbollah secretary general Na'im Qassem and others used the ceremonies as a platform to reiterate that the "resistance" would not disarm and threatened violence if disarmament were implemented by force. On the other hand, President Aoun and Prime Minister Salam reiterated their intention, with increasing American pressure, to achieve a state monopoly on weapons: Aoun was the more cautious of the two, fearing civil war; Hezbollah ignored the ban on projecting pictures of Nasrallah and Safi al-Din on the tourist site of the Raouche [Pigeon] Rock in Beirut, causing the tensions between the organization and Prime Minister Salam to resurface; Salam demanded the arrest of those responsible and threatened to resign; In ITIC assessment, the Lebanese state's inability to enforce its sovereignty over Hezbollah, despite the blows inflicted on the organization in the past two years, reflects the Lebanon's fundamental weakness and the difficulty of the international system to motivate the state's institutions to act. Hezbollah, on the other hand, maintains its military capabilities and has a wide enough circle of loyalists to allow it to challenge the decisions of the government of which it is a part and to use threats of force to achieve its goals. However, the continuing attempts to disarm Hezbollah and the continued Israeli enforcement of the ceasefire agreement may cause Hezbollah to use force in the domestic arena, or attempt to act against Israel as a "common Hezbollah and Lebanon enemy," despite its weakness and its restraint so far. 
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