Marketing Terrorism

Hezbollah’s media empire

Hezbollah’s media empire is directed by the Media Relations Unit, headed by Hajj Muhammad Afif. Hezbollah has an extensive infrastructure of traditional media outlets (a TV channel, radio station, and newspapers), websites, and social media. In addition, prominent media outlets in Lebanon consistently support Hezbollah’s media strategy. This media infrastructure serves as an efficient instrument for the dissemination of propaganda messages to all the target audiences
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Hezbollah’s Women’s Organizations Unit

Ever since its establishment, Hezbollah has been constructing a Shiite “mini-state” among the Shiite community in Lebanon, which caters for the needs of Shiite inhabitants in all spheres of life. For this purpose, Hezbollah, with massive Iranian support, is engaged in establishing a civilian system, which operates alongside its military infrastructure.
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Sports in the service of terrorism: Hezbollah’s Sports Mobilization conducts extensive sports activity, using it for indoctrinating and preparing youth to join the ranks of Hezbollah

Since its inception, Hezbollah has attached major importance to activity among Shiite youth in Lebanon intended to prepare the younger generation to join the ranks of Hezbollah. This activity is part of a variety of services provided by Hezbollah to the Shiite population of Lebanon, creating a Shiite “mini-state” within the Lebanese state.
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Hezbollah’s “Education Mobilization:” An institution engaged in the indoctrination of Shiite students in Lebanon’s state and private educational systems, in preparation for their joining Hezbollah upon graduation

Iran, which established Hezbollah during the First Lebanon War, attached major importance to indoctrination activity among Shiite youth from Hezbollah’s inception. Iran considered this activity a principal instrument of influence for designing the future image of Shiite Islamic society in Lebanon, and as leverage for gaining an influential position in this society. This is indeed a long-term investment, which includes the establishment of educational and cultural institutions
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Muhammad Sawalha, a senior Hamas operative living in Britain, recently participated in a Hamas delegation to Russia. In an attempt to conceal the presence of a Britain-based senior operative, Hamas did not report his participation.

On July 15, 2019, a Hamas delegation headed by Musa Abu Marzouq, a member of the Hamas political bureau, visited Russia. The delegation met with Mikhail Bogdanov, deputy Russian foreign minister and the Russian presidential representative for the Middle East and Africa. Also a member of the delegation was Muhammad Sawalha, a senior Hamas operative who lives in London, where he collaborates with the Muslim Brotherhood (Britain is the European center of their activities).
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Jerusalem Days: The Mirror Image of the Struggle Between Israel and Iran

The perception of Iran as a threat in Jerusalem is quite similar to the perception of Israel as a threat in Tehran. Forty years after Iran turned from a close partner, at the heart of Israel’s regional alliances versus the Arab world, to the enemy against whom alliances are formed between Israel and Arab countries – it is worth examining what remains in place and what has changed in the fundamental approach of the Iranian regime vis-à-vis Israel.
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Marketing Terrorism

Terrorist organizations around the world have successfully exploited the media revolution of the past decade. They use state-of-the-art communications technologies to market terrorism to large target audiences around the world, disseminate their threats, promote their activities and recruit sympathizers and supporters. By marketing terrorism, they try to shape public opinion and influence the global political and media agenda.

One of the tools used extensively for marketing terrorism is the Internet. The Internet is an ideal means for marketing terrorism: it is decentralized, it cannot be controlled or restricted, it is not censored, and all those who wish to do so have access to it. From the perspective of terrorist organizations, their special structure makes communication via the Internet even more important and useful. The loose and fluid network of squads, units and sub-groups, which is characteristic of modern terrorist organizations, makes the Internet an ideal and essential tool for marketing terrorism and for communication between and within terrorist groups.

The use of the Internet for marketing terrorism, especially social networks, enables organizations to market terrorism and its messages without censorship restrictions, using the freedom of expression law, bypassing geographical barriers and evading the difficulties posed by various governments. Marketing terrorism through the Internet makes it possible to achieve several goals, including: to provide an explanation and justification for terrorist acts; to collect and transmit information; to empower the organization’s capabilities and shape its image; to recruit and train operatives and more.

Global jihad organizations, Hezbollah, and Hamas are salient examples of terrorist organizations that have had the wisdom to take advantage of the media revolution for terrorism marketing purposes. These organizations make extensive use of the media for terrorism marketing purposes in addition to terrorist activity on the ground.