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Marketing Terrorism

Saleh al-Arouri, Turkey-based senior Hamas operative who handles military-terrorist networks in Judea and Samaria, admitted that Hamas was behind the abduction and murder of the three Jewish youths from Gush Etzion

Saleh Muhammad Suleiman al-Arouri is a senior Hamas operative based in Turkey. On August 20 2014, he told the participants of the fourth conference of the World Union of Islamic Sages (held in Turkey) that Hamas’ military-terrorist wing was behind the abduction and murder of the three Jewish youths in Gush Etzion (June 12, 2014).
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This year, as in years past, summer camps in the Gaza Strip were exploited by Hamas for radical Islamic ideological indoctrination and semi-military training

Every year summer camps are held throughout the Gaza Strip during the summer vacation, for the most part organized by Hamas (a small number are organized by the other terrorist organizations operating in the Gaza Strip and by Islamic associations).
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Foreign fighters from various countries and regions in Asia, fighting against the Syrian regime, most of them in organizations affiliated with Al-Qaeda and the global jihad

This study examines the foreign fighters from various countries and regions in Asia fighting against the Syrian regime. The study shows that most of the foreign fighters from Asia are fighting in the ranks of organizations affiliated with Al-Qaeda and the global jihad.
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Sheikh Sami al-Uraydi: Portrait of a Jordanian cleric who serves as a senior religious authority for the Al-Nusra Front, Al-Qaeda’s Syrian branch.

Sheikh Dr. Sami al-Uraydi, aka Abu Mahmud al-Shami, is a Jordanian cleric and a senior religious authority of the Al-Nusra Front, Al-Qaeda’s branch in Syria.
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Marketing Terrorism

Terrorist organizations around the world have successfully exploited the media revolution of the past decade. They use state-of-the-art communications technologies to market terrorism to large target audiences around the world, disseminate their threats, promote their activities and recruit sympathizers and supporters. By marketing terrorism, they try to shape public opinion and influence the global political and media agenda.

One of the tools used extensively for marketing terrorism is the Internet. The Internet is an ideal means for marketing terrorism: it is decentralized, it cannot be controlled or restricted, it is not censored, and all those who wish to do so have access to it. From the perspective of terrorist organizations, their special structure makes communication via the Internet even more important and useful. The loose and fluid network of squads, units and sub-groups, which is characteristic of modern terrorist organizations, makes the Internet an ideal and essential tool for marketing terrorism and for communication between and within terrorist groups.

The use of the Internet for marketing terrorism, especially social networks, enables organizations to market terrorism and its messages without censorship restrictions, using the freedom of expression law, bypassing geographical barriers and evading the difficulties posed by various governments. Marketing terrorism through the Internet makes it possible to achieve several goals, including: to provide an explanation and justification for terrorist acts; to collect and transmit information; to empower the organization’s capabilities and shape its image; to recruit and train operatives and more.

Global jihad organizations, Hezbollah, and Hamas are salient examples of terrorist organizations that have had the wisdom to take advantage of the media revolution for terrorism marketing purposes. These organizations make extensive use of the media for terrorism marketing purposes in addition to terrorist activity on the ground.