Marketing Terrorism

The return marches: towards a new format?

Hamas and other terrorist organizations participating in the return marches have recently been discussing whether or not to continue the marches, and ideas for new formats have been raised.
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ISIS- Inspired Stabbing Attack in London and Its Significance

The stabbing attack near London Bridge (two killed and three wounded) was the first attack carried out in Britain and the West in general in 2019 for which ISIS claimed responsibility. The attacker was Usman Khan, a British citizen of Pakistani origin, with the familiar profile of terrorists who are liable to carry out ISIS-inspired attacks in Europe: he was of Muslim origin, had a Salafist-jihadist ideology, and had served time in prison (where prisoners often undergo radicalization).
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Soccer in the use of terrorism: Hezbollah’s Al-Ahed soccer team is used as a means by Hezbollah to increase its popularity and acquire legitimacy

As part of this extensive activity, in the 1990s, Hezbollah adopted the Al-Ahed Sport Club, which operates one of the leading soccer teams in Lebanon. The club maintains a close connection with Hezbollah’s Sports Mobilization and is possibly subordinate to it. Hezbollah leader Hassan Nasrallah is described as a great fan of the Al-Ahed soccer team.
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Hezbollah’s Twitter Presence (Update 2)

On November 7, 2019, following the suspension of several Hezbollah Twitter accounts, the Intelligence and Terrorism Information Center (ITIC) issued a list of accounts of Hezbollah's activists and institutions that were still active.
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Funding terrorism: ISIS-affiliated website raises funds using the virtual currency Bitcoin

In recent days, Akhbar al-Muslimin, the ISIS-affiliated news website, resumed operation under a new address. The website went online after several months of inactivity. Concurrently with the resumption of the website’s activity, the fundraising campaign was reinstated on the website. The website carries out the fundraising campaign through Local Bitcoins, a company trading in virtual currencies, based in Helsinki.
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Hezbollah’s Twitter Presence (Update)

On November 7, 2019, the Intelligence and Terrorism Information Center published the findings of its examination of the suspension of Hezbollah-affiliated Twitter accounts (November 2, 2019). The findings indicated that Twitter accounts of Hezbollah activists and institutions also remained active after the suspension.
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Marketing Terrorism

Terrorist organizations around the world have successfully exploited the media revolution of the past decade. They use state-of-the-art communications technologies to market terrorism to large target audiences around the world, disseminate their threats, promote their activities and recruit sympathizers and supporters. By marketing terrorism, they try to shape public opinion and influence the global political and media agenda.

One of the tools used extensively for marketing terrorism is the Internet. The Internet is an ideal means for marketing terrorism: it is decentralized, it cannot be controlled or restricted, it is not censored, and all those who wish to do so have access to it. From the perspective of terrorist organizations, their special structure makes communication via the Internet even more important and useful. The loose and fluid network of squads, units and sub-groups, which is characteristic of modern terrorist organizations, makes the Internet an ideal and essential tool for marketing terrorism and for communication between and within terrorist groups.

The use of the Internet for marketing terrorism, especially social networks, enables organizations to market terrorism and its messages without censorship restrictions, using the freedom of expression law, bypassing geographical barriers and evading the difficulties posed by various governments. Marketing terrorism through the Internet makes it possible to achieve several goals, including: to provide an explanation and justification for terrorist acts; to collect and transmit information; to empower the organization’s capabilities and shape its image; to recruit and train operatives and more.

Global jihad organizations, Hezbollah, and Hamas are salient examples of terrorist organizations that have had the wisdom to take advantage of the media revolution for terrorism marketing purposes. These organizations make extensive use of the media for terrorism marketing purposes in addition to terrorist activity on the ground.