Hamas Media as Reflected in Documents Brought Back from the Gaza Strip
Hamas' media system is an extensive network which integrates overt and covert, formal and informal communication channels and targets diverse audiences. It serves as a propaganda and incitement tool in Hamas' battle for hearts and minds; Hamas documents brought back by the IDF during the Gaza Strip War showed that Hamas exercises full control, administratively, financially and strategically over its affiliated media outlets in terms of content and messaging, although such bodies are represented as independent, allowing Hamas to maneuver communicationally, diplomatically and militarily; The documents revealed that Hamas' media activity was based on an orderly, multi-year master program divided into 25 projects, each with quantifiable objectives, content production quotas, timetables and resource allocations; An important element of the program was a propaganda campaign to sabotage Israel's resilience by disseminating fake news, funding targeted advertisements for audiences in Israel, operating satirical pages to mock Israeli leaders and symbols, sowing doubts to demoralize the Israeli public; Hamas invests considerable resources in shaping an English-language narrative tailored to the West to mobilize legitimacy for the "resistance" and to defame and demonize the State of Israel; Internal audits reveal that Hamas' media outlets suffer from deficits, bad debts and poor asset management. The findings indicate absolute dependence on the transfer of funds from Hamas' coffers, including via Turkey; In ITIC assessment, the documents show that the affiliated media are at the core of Hamas' battle for hearts and minds, and make the information department particularly important in formulating media policy and managing all the media institutions operating in the service of Hamas, including those the organization does not define as officially affiliated with it.
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