Marketing Terrorism

Popular Terrorism: The Current Situation

On October 26, 2017, about two years after the outbreak of the wave of popular terrorism (early October, 2015), there was a shooting attack in the community of Har Adar (northwest of Jerusalem). It was a terrorist attack carried out as part of the strategy the Palestinians call "popular resistance."
Read more...

Spotlight on Global Jihad (September 28 – October 2, 2017)

This week as well, the events in Syria centered around the areas of Idlib and Deir ez-Zor: A noteworthy event at the propaganda level is an audiotape released by ISIS and attributed to its leader, Abu Bakr al-Baghdadi. The calls by Al-Baghdadi and ISIS’s propaganda machine to intensify the attacks abroad are apparently being heeded.
Read more...

European countries freeze donations to anti-Israel women’s organization after learning it supported the establishment of a women’s center named after Palestinian terrorist Dalal al-Mughrabi

On August 21, 2017, the governments of Switzerland, Sweden, Denmark and the Netherlands announced they would immediately stop their joint funding of the Women's Affairs Technical Committee (WATC). In addition, according to the announcement, they would initiate an investigation to discover how the funds they had contributed were used.
Read more...

Analysis of ISIS’s Claims of Responsibility for Terrorist Attacks Carried Out Abroad

This study examines the forms of ISIS's claims of responsibility for terrorist attacks it carried out abroad (i.e., not in Iraq and Syria, its "core countries"). It covers 22 claims of responsibility for attacks carried out between June 2016 and June 2017.
Read more...

ISIS Call to Attack Foreign Embassies and Diplomats of the “Infidel Countries”

ISIS's weekly newsletter al-Nabā' published an editorial about the lessons to be learned from the attack on the Iraqi embassy in Kabul, Afghanistan (July 30, 2017), which it called "an action of high quality." According to the editorial, attacking embassies and diplomatic staff is one of the cheapest and most effective ways to exert pressure on "infidel governments."
Read more...

Glorifying shaheeds who carried out deadly terrorist attacks and turning them into role models: Dalal al-Mughrabi, a Fatah terrorist who participated in the 1978 Coastal Road Massacre, as a case study

Dalal al-Mughrabi was a Fatah terrorist operative who participated in the March 11, 1978 Coastal Road Massacre, which killed 35 Israelis, 12 of them children, and wounded 71. Since then she has become a national Palestinian heroine and a symbol of the armed Palestinian struggle against Israel. The Palestinian Authority (PA) and the Fatah movement
Read more...

Marketing Terrorism

Terrorist organizations around the world have successfully exploited the media revolution of the past decade. They use state-of-the-art communications technologies to market terrorism to large target audiences around the world, disseminate their threats, promote their activities and recruit sympathizers and supporters. By marketing terrorism, they try to shape public opinion and influence the global political and media agenda.

One of the tools used extensively for marketing terrorism is the Internet. The Internet is an ideal means for marketing terrorism: it is decentralized, it cannot be controlled or restricted, it is not censored, and all those who wish to do so have access to it. From the perspective of terrorist organizations, their special structure makes communication via the Internet even more important and useful. The loose and fluid network of squads, units and sub-groups, which is characteristic of modern terrorist organizations, makes the Internet an ideal and essential tool for marketing terrorism and for communication between and within terrorist groups.

The use of the Internet for marketing terrorism, especially social networks, enables organizations to market terrorism and its messages without censorship restrictions, using the freedom of expression law, bypassing geographical barriers and evading the difficulties posed by various governments. Marketing terrorism through the Internet makes it possible to achieve several goals, including: to provide an explanation and justification for terrorist acts; to collect and transmit information; to empower the organization’s capabilities and shape its image; to recruit and train operatives and more.

Global jihad organizations, Hezbollah, and Hamas are salient examples of terrorist organizations that have had the wisdom to take advantage of the media revolution for terrorism marketing purposes. These organizations make extensive use of the media for terrorism marketing purposes in addition to terrorist activity on the ground.