Marketing Terrorism

Analysis of ISIS’s Claims of Responsibility for Terrorist Attacks Carried Out Abroad

This study examines the forms of ISIS's claims of responsibility for terrorist attacks it carried out abroad (i.e., not in Iraq and Syria, its "core countries"). It covers 22 claims of responsibility for attacks carried out between June 2016 and June 2017.
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ISIS Call to Attack Foreign Embassies and Diplomats of the “Infidel Countries”

ISIS's weekly newsletter al-Nabā' published an editorial about the lessons to be learned from the attack on the Iraqi embassy in Kabul, Afghanistan (July 30, 2017), which it called "an action of high quality." According to the editorial, attacking embassies and diplomatic staff is one of the cheapest and most effective ways to exert pressure on "infidel governments."
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Glorifying shaheeds who carried out deadly terrorist attacks and turning them into role models: Dalal al-Mughrabi, a Fatah terrorist who participated in the 1978 Coastal Road Massacre, as a case study

Dalal al-Mughrabi was a Fatah terrorist operative who participated in the March 11, 1978 Coastal Road Massacre, which killed 35 Israelis, 12 of them children, and wounded 71. Since then she has become a national Palestinian heroine and a symbol of the armed Palestinian struggle against Israel. The Palestinian Authority (PA) and the Fatah movement
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Support for violence and terrorism and calls for the destruction of Israel at the Sixth International Conference on Palestinian Intifada in Tehran

On February 21-22, 2017, the Sixth International Conference on Palestinian Intifada was held in Tehran. The conference has been held since 1991 in accordance with the “Law on the Support of the People of Palestine’s Islamic Revolution” passed in the Iranian Majles in April 1990. So far, the conference has been held five times (in
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Spotlight on Global Jihad (June 9 – 15, 2016)

This week as well, attacks continued on ISIS’s strongholds in Syria, Iraq and Libya, so far with no significant changes on the ground In the US, a mass-murder terrorist attack was carried out, the most serious attack in its history (49 dead). The attack was carried out by an American citizen from an Afghan family,
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Indoctrinating Palestinian Children with Hatred and Violence towards Israel

Indoctrinating Palestinian Children with Hatred and Violence towards Israel: Kindergarten and elementary school children in the Gaza Strip wear uniforms and present displays of releasing a prisoner and attacking IDF soldiers with knives.
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Marketing Terrorism

Terrorist organizations around the world have successfully exploited the media revolution of the past decade. They use state-of-the-art communications technologies to market terrorism to large target audiences around the world, disseminate their threats, promote their activities and recruit sympathizers and supporters. By marketing terrorism, they try to shape public opinion and influence the global political and media agenda.

One of the tools used extensively for marketing terrorism is the Internet. The Internet is an ideal means for marketing terrorism: it is decentralized, it cannot be controlled or restricted, it is not censored, and all those who wish to do so have access to it. From the perspective of terrorist organizations, their special structure makes communication via the Internet even more important and useful. The loose and fluid network of squads, units and sub-groups, which is characteristic of modern terrorist organizations, makes the Internet an ideal and essential tool for marketing terrorism and for communication between and within terrorist groups.

The use of the Internet for marketing terrorism, especially social networks, enables organizations to market terrorism and its messages without censorship restrictions, using the freedom of expression law, bypassing geographical barriers and evading the difficulties posed by various governments. Marketing terrorism through the Internet makes it possible to achieve several goals, including: to provide an explanation and justification for terrorist acts; to collect and transmit information; to empower the organization’s capabilities and shape its image; to recruit and train operatives and more.

Global jihad organizations, Hezbollah, and Hamas are salient examples of terrorist organizations that have had the wisdom to take advantage of the media revolution for terrorism marketing purposes. These organizations make extensive use of the media for terrorism marketing purposes in addition to terrorist activity on the ground.