The campaign to delegitimize Israel is designed to brand Israel as a so-called "apartheid" state, to destroy its right to exist and eventually lead to its collapse, similar to what happened to the apartheid regime in South Africa. To promote the campaign to delegitimize Israel, various extremist Islamic organizations joined forces with the radical left, human rights organizations and NGOs in the West.
The campaign to delegitimize Israel is characterized by convoys and flotillas to the Gaza Strip, protest demonstrations, marches, events to mark various dates, boycotting Israeli merchandise, etc. The organizers of the campaign to delegitimize Israel strive for maximum media coverage and seek to challenge Israel to respond to them.